Lenda is joining Reali

April 17, 2019 -- Jason van den Brand, CEO

We are excited to announce that we are joining the Reali family! At Lenda, we set out to provide an honest, transparent and more efficient loan process for homeowners, and joining Reali amplifies our ability to do just that.
Who is reali?

Reali is a full-service real estate broker that marries technology with the expertise of local agents to create a streamlined and commission-free home buying and selling experience. Their mission is to establish a new real estate model that elevates customer needs over commissions, thereby making home buying accessible to more people, giving home sellers a better return on their investments, and making homeownership a seamless and efficient experience.

What does this change mean?

As Reali Loans, we will continue to service all 12 states that we are currently in, including Reali’s home state of California, as well as all of our customers who joined us when we were Lenda. We’ve got a new name, but the same great tech and concierge service you’ve come to expect from our team. And of course, still no fees.

Joining the Reali team gives us the opportunity to bring our customers a true “one-stop” homeownership experience by combining our direct lending technology and zero-fee product offerings with Reali’s tech-driven, no commissions real estate service. Our entire team is thrilled to be joining Reali Loans, where we can scale our vision of reimagining homeownership to be a customer-first experience.

Learn more at reali.com/mortgage.